View Red Uber Logo Aesthetic Gif. The letters were given in red. Uber's first app in 2010 was called ubercab with the word mark and a red lockup of u and c.
The new logo is a modification of its already established wordmark by taking away the serifs from the 'u' and 'r', adding thickness to the letters, adjusting the kerning, putting in rounded corners and putting slants on the ends of the 'e'.
They need to get that universality right. Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company's name. The name «uber» is a reference to the common (and somewhat. Uber announced it has ditched the old app logo of a stylized u in favor of the atom and bit design, with the green logo being what riders will see and the red logo reserved for uber drivers.